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SERVICES

CREATIVE STRATEGY

Creative strategy and design are two areas that are often done without fully considering their impact on downstream costs. They impact the cost of data processing, print production and lettershop. At DMEC, we offer these services, not as a profit center, but as part of our overall solution to reduce cost for our clients.   We can help you modify your artwork to achieve a cost savings, we can design individual components for you, or we can do full package creatives.

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We'll help you deliver your message with both creative freedom and maximum cost efficiency!  

FINANCIAL STRATEGY

The number of steps that are involved in assembling a direct mail package creates the perfect environment for unnecessary costs to creep in. Simple decisions made early, in the design stage for example, can needlessly increase the cost of your forms, your lettershop, and your postage. 

 

We’ve reversed engineered our quoting process, starting with the things that add unnecessary costs when you reach the data processing and production stages. Our process tightens up critical areas of communication, thereby eliminating the common money traps that increase your costs. 

PRODUCTION MANAGEMENT

A production manager of direct mail is like a maestro presiding over an orchestra. There are so many moving parts, if the timing and accuracy of even one part is not perfect, it can disrupt the

performance. While it may seem we are in the business of printing and mailing, communication will always be the main driver of efficiency and ROI for direct mail campaigns. 

 

We offer production management that is guided by our very detailed and proven processes. This is not a requirement to participate in our Level 1 and Level 2 savings, but it is something we offer if you want to avoid the pitfalls that can cost you time and money.

© 2023 by Direct Mail Economics™

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